Struggling to find your footing in an unstable economy? Well, stick around to get some quick tips from the CEO of Total Home Protection, David Seruya:
Hello! Could you please tell us a little bit about who you are and how you got to be where you are today?
David Seruya: Hello. I’m the founder and CEO of Total Home Protection, and I’ve been an avid entrepreneur since I was 21 years old.
At the time, I was working as a mortgage broker at an NYC firm called Universal Mortgage. I even became the executive assistant of the President of the firm at one point. This was ultimately what brought me to the realization that I wasn’t the type of person who would be able to work for someone else for the rest of my life — resulting in where I am today.
What has helped you find success in turbulent times in the past? And, how has it helped you continue growing in the last year?
David Seruya: Having a solid leadership team has always helped, that’s for sure. No matter what, one person can’t be an expert at everything. So, making sure to hire people who could fill in those empty spots in your expertise is a must as a leader.
It’s especially helpful when things start to get tough, and you need to get into crunch time mode in order to push for maximum growth and scale. And, the best thing about solidifying your team is, once you’ve set yourself up with a solid foundation, you can rest more easily in the future.
What is one of the biggest mistakes that you think an entrepreneur can make during times such as this?
David Seruya: Making too many changes, too quickly. It’s tempting to do so when the things that used to work well before are no longer doing so hot, I know. But it’s for this exact reason that you should perform a couple of tests before making any big changes, just so that you don’t jump the gun and throw your cards into a bid that won’t help your situation.
Do you have any other quick advice to give out to people who are just starting out?
David Seruya: If you’re just starting out, do your research. And make sure that, when settling agreements, to get it in writing. Trust me, that’s something that I learned pretty quickly when I myself was just starting out, and I’m unlikely to forget it any time soon.
