Interviews

Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

February 10, 2021
Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

January 5, 2021
Interview with Tex Dworkin, Co-Founder of Raddle

Interview with Tex Dworkin, Co-Founder of Raddle

January 5, 2021
Interview with Ram Krishnna Rao, CEO of MarketOrders

Interview with Ram Krishnna Rao, CEO of MarketOrders

January 5, 2021
Interview with Priscila Martinez, Founder of The Brand Agency

Interview with Priscila Martinez, Founder of The Brand Agency

January 5, 2021
Interview with Brianna Parks, Owner of Brianna Parks Photography

Interview with Brianna Parks, Owner of Brianna Parks Photography

January 5, 2021
Interview with Stan Pavlovsky, CEO at Shutterstock

Interview with Stan Pavlovsky, CEO at Shutterstock

January 6, 2021
Interview with Austin Woodward, the CEO of Taxbit

Interview with Austin Woodward, the CEO of Taxbit

January 6, 2021
Load More
  • Trending
  • Comments
  • Latest
Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

January 24, 2021
f

“Superman Syndrome”, The Case Of A 10-year-old Vietnamese Boy

January 6, 2021
Can domain names impact SEO and sales?

Can domain names impact SEO and sales?

January 6, 2021

Do You Need Image Retouching Services to Get Your Image Background Removed?

0
uy

Bahrain Joins Emirates And Will Establish Diplomatic Relations With Israel

0
Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

0

Do You Need Image Retouching Services to Get Your Image Background Removed?

April 18, 2021
Canon announces flagship EOS R3 camera

Canon announces flagship EOS R3 camera

April 15, 2021
Everything you need to know about new Nokia smartphones

Everything you need to know about new Nokia smartphones

April 14, 2021
  • About Us
  • Contact
  • Team Members
  • Cookie Policy
  • Editorial Policy
  • Privacy Policy
Monday, April 19, 2021
  • Login
Jax Daily
  • Home
    • Home – Layout 1
  • News
    Nigerian Schoolgirls Released After Armed Kidnapping

    Nigerian Schoolgirls Released After Armed Kidnapping

    Hong Kong Democracy Advocates Charged Under National Security Law

    Hong Kong Democracy Advocates Charged Under National Security Law

    Report On Khashoggi Killing Prompts Calls For Penalties Against Crown Prince

    Report On Khashoggi Killing Prompts Calls For Penalties Against Crown Prince

    Syria Airstrikes Resurface Lawmakers’ Questions Over Presidential Authority

    Syria Airstrikes Resurface Lawmakers’ Questions Over Presidential Authority

    Climate Change, Deforestation Threaten Monarch Butterfly Migration

    Climate Change, Deforestation Threaten Monarch Butterfly Migration

    Prior Tenants Alert Current Tenants To Illegal Rent Raises On Prince Edward Island

    Prior Tenants Alert Current Tenants To Illegal Rent Raises On Prince Edward Island

    Do ‘Tight’ Cultures Fare Better In The Pandemic Than ‘Loose’ Cultures?

    Do ‘Tight’ Cultures Fare Better In The Pandemic Than ‘Loose’ Cultures?

    Wife Of ‘El Chapo’ Arrested In U.S. On Drug Charges

    Wife Of ‘El Chapo’ Arrested In U.S. On Drug Charges

    Iran, U.N. Regulators Agree On Reduced — But Continued — Nuclear Verification

    Iran, U.N. Regulators Agree On Reduced — But Continued — Nuclear Verification

    Pope Francis Accepts Resignation Of Conservative African Cardinal

    Pope Francis Accepts Resignation Of Conservative African Cardinal

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Tech
    • All
    • Apps
    • Mobile
    • Startup

    Do You Need Image Retouching Services to Get Your Image Background Removed?

    Canon announces flagship EOS R3 camera

    Canon announces flagship EOS R3 camera

    Everything you need to know about new Nokia smartphones

    Everything you need to know about new Nokia smartphones

    This tiny washing machine will let you clean your earbuds in minutes

    This tiny washing machine will let you clean your earbuds in minutes

    Lenovo Legion Phone Duel 2: Everything you need to know

    Lenovo Legion Phone Duel 2: Everything you need to know

    Neuralink shows off cyborg monkey playing ping-pong using a brain implant

    Neuralink shows off cyborg monkey playing ping-pong using a brain implant

    Spotify brings ‘Hey Spotify’ voice command to manage app without hands

    Spotify brings ‘Hey Spotify’ voice command to manage app without hands

    iPhone Photos for Your Commercial Products: Will it Cut It?

    LG is shutting down its smartphone division

    LG is shutting down its smartphone division

    LG may be shutting down its smartphone business

    LG may be shutting down its smartphone business

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Entertainment
    • All
    • Gaming
    • Movie
    Lenovo Legion Phone Duel 2: Everything you need to know

    Lenovo Legion Phone Duel 2: Everything you need to know

    El Caballo the movie showcases the back story of Liazon Allante’s rise to power

    El Caballo the movie showcases the back story of Liazon Allante’s rise to power

    The meaning behind ‘New Amsterdam’ co-star Tyler Labine’s tattoos

    The meaning behind ‘New Amsterdam’ co-star Tyler Labine’s tattoos

    ‘Nomadland’ won the Golden Globe, but it’s not an Oscar sure thing

    ‘Nomadland’ won the Golden Globe, but it’s not an Oscar sure thing

    ‘WandaVison’ overtakes ‘Bridgerton’ in audience viewership

    ‘WandaVison’ overtakes ‘Bridgerton’ in audience viewership

    Lady Gaga’s French bulldogs recovered safely: LAPD

    Lady Gaga’s French bulldogs recovered safely: LAPD

    Senior citizen ‘Granfluencers’ are making it rain on Instagram

    Senior citizen ‘Granfluencers’ are making it rain on Instagram

    ‘Rugrats’ revival to include original voice actors

    ‘Rugrats’ revival to include original voice actors

    Harry Shearer will no longer voice black ‘Simpsons’ character

    Harry Shearer will no longer voice black ‘Simpsons’ character

    California mom says she’s bullied by fellow parents for selling sexy snaps on OnlyFans

    California mom says she’s bullied by fellow parents for selling sexy snaps on OnlyFans

  • Lifestyle
    • All
    • Health

    All About the Non-surgical Brazilian Buttocks Lifting

    Ways to Build stronger friendships

    Ways to Build stronger friendships

    Taking Back Your Life After Obesity: The Stephanie Haislip Story

    Taking Back Your Life After Obesity: The Stephanie Haislip Story

    A Guide To Fishing With A Bow

    A Guide To Fishing With A Bow

    What are the Simple Ways to Improve Your Lifestyle and Smile?

    What are the Simple Ways to Improve Your Lifestyle and Smile?

    5 Thoughtful Gifts for Every Type Of Brother

    5 Thoughtful Gifts for Every Type Of Brother

    Top 6 Gifts Which Are Perfect for A Newlywed Bride

    Top 6 Gifts Which Are Perfect for A Newlywed Bride

    How to Increase Breast Size Naturally At Home

    How to Increase Breast Size Naturally At Home

    Don’t Let An Unjust World Bring You Down

    Don’t Let An Unjust World Bring You Down

    How Can You Take Care Of Your Family Even From A Distance?

    How Can You Take Care Of Your Family Even From A Distance?

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Politics
    Joy Behar Says If Trump Runs For President In 2024, It Will Be From Rikers Island Prison

    Joy Behar Says If Trump Runs For President In 2024, It Will Be From Rikers Island Prison

    Karl Rove Reveals Why He’s ‘Looking Forward’ To Beto Running For Texas Governor – ‘Nothing Succeeds Like Failure For Him’

    Karl Rove Reveals Why He’s ‘Looking Forward’ To Beto Running For Texas Governor – ‘Nothing Succeeds Like Failure For Him’

    Joe Scarborough Slams GOP As ‘Sick’ And ‘Gutless’ For Still Supporting Trump

    Joe Scarborough Slams GOP As ‘Sick’ And ‘Gutless’ For Still Supporting Trump

    Democrats Renew Push To End The Filibuster In An Effort To Pass Massive Minimum Wage Hike

    Democrats Renew Push To End The Filibuster In An Effort To Pass Massive Minimum Wage Hike

    Liz Cheney Faces New Calls To Step Down After Latest Bizarre Anti-Trump Attack

    Liz Cheney Faces New Calls To Step Down After Latest Bizarre Anti-Trump Attack

    Democrats Try To Pressure TV Providers To Take Fox News Off The Air

    Democrats Try To Pressure TV Providers To Take Fox News Off The Air

    Biden Scraps Trump-Era Citizenship Test

    Biden Scraps Trump-Era Citizenship Test

    U.S. Women’s Soccer Team No Longer Kneels For National Anthem – What Changed?

    U.S. Women’s Soccer Team No Longer Kneels For National Anthem – What Changed?

    GOP Rep. Tenney Rips Cuomo For Nursing Home Scanal – ‘This Is Vintage Cuomo’

    GOP Rep. Tenney Rips Cuomo For Nursing Home Scanal – ‘This Is Vintage Cuomo’

    AOC Turns On Cuomo – Calls For Investigation Into His Nursing Home Scandal

    AOC Turns On Cuomo – Calls For Investigation Into His Nursing Home Scandal

    Trending Tags

    • Mr. Robot
    • Flat Earth
    • Sillicon Valley
  • Business

    Perfect Landing Page Design Idea for Small Business Websites

    eCommerce Business Owners are Utilizing Image Background Removal Service to Boost Product Sale

    How NYC eateries are enticing staff to get the COVID-19 vaccine

    How NYC eateries are enticing staff to get the COVID-19 vaccine

    How architect of Brooklyn’s One Willoughby Square became anchor tenant

    How architect of Brooklyn’s One Willoughby Square became anchor tenant

    Nevada Gov. Steve Sisolak wants to build crypto-run private cities in the desert

    Nevada Gov. Steve Sisolak wants to build crypto-run private cities in the desert

    United Airlines to pay $49.5M to settle international mail contract probe

    DirecTV to become standalone company through $16B AT&T, TPG deal

    DirecTV to become standalone company through $16B AT&T, TPG deal

    A new breed of firms vie for stake in NBA teams

    A new breed of firms vie for stake in NBA teams

    Michael Bolton invites Robinhood users to break up with their app

    Michael Bolton invites Robinhood users to break up with their app

    Phil Falcone mansions head to foreclosure auction amid money woes

    Phil Falcone mansions head to foreclosure auction amid money woes

    Trending Tags

  • Interviews
    Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

    Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Emily Smith, Founder of Chorus

    Interview with Emily Smith, Founder of Chorus

    Trending Tags

    No Result
    View All Result
    Jax Daily
    No Result
    View All Result
    Home Business

    Victoria’s Secret is bouncing back despite the pandemic

    by Avery Cooper
    January 10, 2021
    in Business
    0
    Victoria’s Secret is bouncing back despite the pandemic
    504
    SHARES
    1.4k
    VIEWS
    Share on FacebookShare on Twitter

    Victoria’s Secret is poised to emerge from the pandemic stronger than it went in — thanks to a fresh new look that includes curvier models and slimmed down shelves.

    Yes, the hot pink walls and padded pushup bras are still there. But the lingerie brand famous for only using skinny models to sell its version of a male “fantasy” has been quietly updating its decades-old image in other ways, including advertising that’s now peppered with plus-sized models like Devyn Garcia and Candice Huffine.

    “In the summer, Victoria’s Secret used the pandemic as a reset,” said retail consultant Gabriella Santaniello, chief executive of A Line Partners. “It finally got its act together and started featuring plus size models.”

    Even as it expands its consumer base, including by adding XXL pajamas and larger bra sizes, it’s becoming more selective about the items it sells in stores, which has more consumers buying at full price, observers said.

    The changes, while subtle, appear to be paying off — despite the pandemic crushing foot traffic at malls where many Victoria’s Secret stores reside. The L Brands’-owned lingerie seller, which is one of the nation’s largest mall retailers with more than 900 stores, was forced to close 223 of its stores last year.

    Still, it reported a 4 percent jump in total comparable sales in the third quarter boosted by a 42 percent increase in online purchases. On Thursday, Victoria’s Secret said comparable sales in the fourth quarter fell 9 percent as coronavirus cases spiked around the nation. But online sales still popped 24 percent.  

    It’s a far cry from where the company was at the start of the pandemic, when its stores were being shuttered and a deal it had hatched months earlier to save it from sagging sales by selling a controlling stake to private-equity firm Sycamore Partners was squashed.

    Leading up to the pandemic, the lingerie company was plagued by image problems, the least of which was that the stores had been stubbornly sticking to the marketing strategy that had made them popular decades ago under retail guru Les Wexner.

    By 2018, the company was under fire for controversial comments by its long-time marketing chief, Ed Razek, who said plus-sized women and transgender people weren’t included in the company’s annual parade of scantily clad women down the catwalk “because the show is a fantasy.”

    And by early 2020, more than 100 models had slammed the company in the New York Times for a “culture of misogyny” at a time when Wexner, 82, was facing scrutiny over his past connections to pedophile financier Jeffrey Epstein.

    Wexner, who said Epstein “misappropriated” more than $46 million of his personal fortune while serving as his money manager, retired in May. The company, which also owns Bath & Body Works, named its chief financial officer, Stuart Burgdoerfer, interim CEO.

    Customers seem appreciative of the changes, which have included Garcia — whose Instagram account says she wears a size 14 dress — gracing the cover of the lingerie company’s holiday catalog wearing a black teddy and a smile instead of a come-hither look on her face whilst holding an enormous Christmas ball over head.

    Victoria Secret model Devyn Garcia

    Victoria Secret model Devyn Garcia

    Devyn Garcia on the cover of the holiday catalog.

    Victoria’s Secret

    Victoria Secret model Devyn Garcia

    Victoria Secret model Devyn Garcia

    Devyn Garcia

    Victoria’s Secret

    Victoria Secret model Candice Huffine.

    Victoria Secret model Candice Huffine.

    Candice Huffine

    Victoria’s Secret

    Up Next

    A pilot survived a small plane crash on Long Island…

    3

    View Slideshow

    “Victoria Secret using a real size woman for an ad?,” one customer recently wrote of the image on their Facebook page. “Ok, I am going back to be a Victoria’s Secret customer! Way to go!”

    “LOVE that they now have XXL ❤ THANK YOU VS!,” another customer wrote.

    “She is literally my shape!! I love it,” another customer wrote of Garcia. “Wide hips, tiny boobs. Love ❤️.”

    Overall, the company’s social media posts of larger sized models have been attracting more comments, many of them positive, than its traditional models.

    It’s not just more inclusiveness that’s helping drive sales. The brand, which had turned to discounting as its sales plummeted in recent years, has also pulled back on the promotions, which is helping boost the bottom line, experts said.

    “This company which had been called out for being a dying brand is selling less, but charging more for its products and making more [money] because of it,” BMO analyst Simeon Siegel told The Post. “They are charging more for everything they sell, about 20 percent more.”

    In addition to less discounting, Victoria’s Secret has also added more loungewear, pajamas, robes and leggings to its product assortment, according to Santaniello.

    “Victoria’s Secret looked at the assortment mix and said, ‘We’ll capitalize on what’s going on with the pandemic,’” Santaniello added. “They didn’t get rid of lingerie, but the over-the-top teddies and strappy things are probably half of what they were before.”

    “We’ve been working hard, as you recognize, to stabilize and begin the turnaround at Victoria’s Secret,” interim CEO Burgdoerfer told investors in November. And the process has been “paying dividends” thanks to “better merchandise, better assortments, better presentation, better marketing, better selling.”

    Tags: Business
    Share202Tweet126Share50
    Avery Cooper

    Avery Cooper

    • Trending
    • Comments
    • Latest
    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    January 24, 2021
    f

    “Superman Syndrome”, The Case Of A 10-year-old Vietnamese Boy

    January 6, 2021
    Can domain names impact SEO and sales?

    Can domain names impact SEO and sales?

    January 6, 2021

    Do You Need Image Retouching Services to Get Your Image Background Removed?

    0
    uy

    Bahrain Joins Emirates And Will Establish Diplomatic Relations With Israel

    0
    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    0

    Do You Need Image Retouching Services to Get Your Image Background Removed?

    April 18, 2021
    Canon announces flagship EOS R3 camera

    Canon announces flagship EOS R3 camera

    April 15, 2021
    Everything you need to know about new Nokia smartphones

    Everything you need to know about new Nokia smartphones

    April 14, 2021

    Copyright © 2021 JaxDaily.

    • About Us
    • Contact
    • Team Members
    • Cookie Policy
    • Editorial Policy
    • Privacy Policy

    No Result
    View All Result
    • Home
    • News
      • Politics
    • Entertainment
      • Movie
    • Tech
      • Apps
      • Mobile
      • Startup
    • Lifestyle
      • Health

    Copyright © 2021 JaxDaily.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In