MAROPOST: What Is a Unified Marketing Automation Platform?

If you’ve been in the marketing business long enough, you might have heard of Maropost, a unified marketing automation platform that’s been creating quite the stir in the MarTech industry. But, what exactly is it that makes Maropost so unique?

Well, according to Maropost Senior Director, Jacopo Mauri, it all comes down to the ‘unified’ aspect of their platform. They offer what you might call a one-stop-shop for all things marketing automation. Allowing you, the marketer, to handle all your marketing needs in one place with ease!

Is this really enough to help you reign supreme in your own industry though? Let’s find out:

WHAT IS MAROPOST?

Maropost, outside of being a marketing automation platform, is a service. They provide tech and support for over 10,000 marketers – allowing their customers to construct a comprehensive and intelligent marketing automation solution for their own business.

When Maropost started in 2011, it had been a rather simple email marketing platform. However, since then, they’ve moved their infrastructure over to the cloud to allow for more diversity in their clientele and developed various other tools that can break through more channels than just email (they now provide tools for SMS, mobile, social, and web.)

Some examples of what Maropost can do for you are as follows:

●       Engage with customers through multiple channels (email, SMS, web, social media, mobile push notifications, etc.) and various devices

●       Send targeted marketing and transactional emails by the hundreds of thousands

●       Customize emails based on recorded insights and analytics

●       Build complex customer journeys to provide the best customer experience

And so much more! The platform has gone through quite the upheaval since its founding. But the Maropost team’s thirst for innovation never dies, which only serves to fuel their growth as they create a platform that their customer can leverage for maximum results without the need to retrofit one of their own from various questionable sources (more on this below!)

HOW DOES MAROPOST WORK?

Maropost’s catchline, Simplified Customer Engagement, goes hand-in-hand with one of their company mottos: “We’re relentlessly focused on making customer engagement as easy as possible.”

To pursue this goal, what they’ve done is come up with a solution that focuses on solving the problems that most marketers face all in one easy-to-use package. Beating out the following:

●       Tools that don’t share customer data

●       Tools that can’t communicate across channels and touchpoints

●       Tools that can’t create connected experiences

Maropost also surpasses both smaller platforms—that don’t have enough power to allow their customers to scale up efficiently, and, even, larger platforms—that are made up of hard-to-use duct-taped technology that comes out more incompetent than Frankenstein’s monster!

Their philosophy, according to Jacopo Mauri, is an easy and simple ‘one-click’ route to all — acquiring customers, setting up automated customer journeys, converting prospects into a sale, and gathering all the data recorded to create a 360-degree view of engagement that can be translated into insights for even more successful campaigns in the future.

THE BOTTOM LINE: IS IT WORTH TRYING?

If you’re tired of putting together “marketing franken-monsters” out of spello-taped tech to make a marketing engine that only ends up causing more trouble than it’s worth, then Maropost is definitely worth trying.

After all, it was created to be THE ultimate solution. One that saves you time, boosts productivity, and complements scalable growth all in one go. As described in this interview by Maropost’s own CEO, Ross Andrew Paquette, who says:

“Maropost is all about providing a single customer view. That’s been our main focus – providing a full 360 view of the customer’s overall journey. Basically, we bring all the communication aspects. Things like purchase information, all the service and support, etc. and put it all together to give our clients a simple and incredibly accurate look at their customers.”

Even more than that, there are already hundreds of different brands in on the Maropost game. What with Maropost’s rapidly growing clientele list now including big names like Mercedes Benz, The New York Post, Shop.com, Sticker-You, Hard Rock, etc. All of whom have been nothing but appreciative of the service provided by Maropost.