• Latest
  • Trending
  • All
  • News
  • Politics
  • Science
  • World
  • Lifestyle
  • Tech
Interview with Priscila Martinez, Founder of The Brand Agency

Interview with Priscila Martinez, Founder of The Brand Agency

January 5, 2021
Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

January 27, 2021
Some European Countries Move To Require Medical-Grade Masks In Public

Some European Countries Move To Require Medical-Grade Masks In Public

January 27, 2021
The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

January 27, 2021
Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

January 27, 2021
‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

January 26, 2021
South Korean model and actress, Song Yoo Jung, dead at 26

South Korean model and actress, Song Yoo Jung, dead at 26

January 26, 2021
This short seller just got a $2.75 billion bailout

This short seller just got a $2.75 billion bailout

January 26, 2021
Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

January 26, 2021
Mexican President López Obrador Tests Positive For COVID-19

Mexican President López Obrador Tests Positive For COVID-19

January 26, 2021
Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

January 25, 2021
Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

January 25, 2021
Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

January 24, 2021
  • About Us
  • Contact
  • Team Members
  • Cookie Policy
  • Editorial Policy
  • Privacy Policy
Thursday, January 28, 2021
  • Login
Jax Daily
  • Home
    • Home – Layout 1
  • News
    Some European Countries Move To Require Medical-Grade Masks In Public

    Some European Countries Move To Require Medical-Grade Masks In Public

    ‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

    ‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

    Mexican President López Obrador Tests Positive For COVID-19

    Mexican President López Obrador Tests Positive For COVID-19

    Protests Swell Across Russia Calling For The Release Of Kremlin Critic Alexei Navalny

    Protests Swell Across Russia Calling For The Release Of Kremlin Critic Alexei Navalny

    Coronavirus FAQ: Why Am I Suddenly Hearing So Much About KF94 Masks?

    Coronavirus FAQ: Why Am I Suddenly Hearing So Much About KF94 Masks?

    Hindus Offer Prayers For Harris In Her Grandfather's Village In Southeast India

    Hindus Offer Prayers For Harris In Her Grandfather's Village In Southeast India

    Quick Tips with CEO of Total Home Protection David Seruya

    Quick Tips with CEO of Total Home Protection David Seruya

    Locust Swarms Threaten Parts Of East Africa

    Locust Swarms Threaten Parts Of East Africa

    Luke Battiloro Breaks Barriers with Vavoom Vodka

    Luke Battiloro Breaks Barriers with Vavoom Vodka

    About 80% Of Japanese Think Olympic Games Should Be Canceled Or Postponed, Poll Shows

    About 80% Of Japanese Think Olympic Games Should Be Canceled Or Postponed, Poll Shows

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Tech
    Samsung S21 series is here and we’ve got everything you need to know

    Samsung S21 series is here and we’ve got everything you need to know

    Year in review; Top tech news from the turbulent 2020

    Year in review; Top tech news from the turbulent 2020

    Can domain names impact SEO and sales?

    Can domain names impact SEO and sales?

    A side by side comparison of the most promising COVID-19 vaccines

    A side by side comparison of the most promising COVID-19 vaccines

    Huawei is launching Nova 8 and Nova 8 Pro on December 23rd

    Huawei is launching Nova 8 and Nova 8 Pro on December 23rd

    What is Twitch, and why is it so awesome?

    What is Twitch, and why is it so awesome?

    The evolution of cybersecurity accessibility

    The evolution of cybersecurity accessibility

    Google services are experiencing massive outage around the globe

    Google services are experiencing massive outage around the globe

    Apple unveils its first over-ear headphones, AirPods Max

    Apple unveils its first over-ear headphones, AirPods Max

    SpaceX has launched new cargo Dragon to the Space Station

    SpaceX has launched new cargo Dragon to the Space Station

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Entertainment
    Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

    Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

    South Korean model and actress, Song Yoo Jung, dead at 26

    South Korean model and actress, Song Yoo Jung, dead at 26

    Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

    Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

    Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

    Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

    Salt-N-Pepa ‘Push It’ to the top despite traumas in Lifetime biopic

    Salt-N-Pepa ‘Push It’ to the top despite traumas in Lifetime biopic

    Gabrielle Union talks therapy and marriage with Jalen Rose

    Gabrielle Union talks therapy and marriage with Jalen Rose

    How catty ‘Sex and the City’ cast fights led to Kim Cattrall’s exile

    How catty ‘Sex and the City’ cast fights led to Kim Cattrall’s exile

    Inside Matt James and Tyler Cameron’s NYC ‘Bachelor’ apartment

    Inside Matt James and Tyler Cameron’s NYC ‘Bachelor’ apartment

    Pregnant Scheana Shay puts baby bump on display in nearly naked selfie

    Pregnant Scheana Shay puts baby bump on display in nearly naked selfie

    ‘Star Wars’ spinoff has sleepy English village ready for galactic dogfight

    ‘Star Wars’ spinoff has sleepy English village ready for galactic dogfight

  • Lifestyle
    • All
    • Health
    How to Increase Breast Size Naturally At Home

    How to Increase Breast Size Naturally At Home

    Don’t Let An Unjust World Bring You Down

    Don’t Let An Unjust World Bring You Down

    How Can You Take Care Of Your Family Even From A Distance?

    How Can You Take Care Of Your Family Even From A Distance?

    How to Choose the Best Flooring for Your Business

    How to Choose the Best Flooring for Your Business

    Limit Screen Time – How to Take Care of Your Child’s Vision During Online Classes

    Limit Screen Time – How to Take Care of Your Child’s Vision During Online Classes

    Best Ideas to Celebrate Raksha Bandhan In a Traditional Style

    Best Ideas to Celebrate Raksha Bandhan In a Traditional Style

    Improve Your Mental Health While Learning a New Hobby

    Improve Your Mental Health While Learning a New Hobby

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Politics
    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

    Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

    Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

    Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    GOP Rep. Marjorie Taylor Greene Makes Good On Promise To File Impeachment Against Biden

    GOP Rep. Marjorie Taylor Greene Makes Good On Promise To File Impeachment Against Biden

    Leftwing Protesters Riot In Portland And Seattle On Biden’s Inauguration Day

    Leftwing Protesters Riot In Portland And Seattle On Biden’s Inauguration Day

    House Republicans Call For Cheney’s Removal From GOP Conference Chair After Impeachment Vote

    House Republicans Call For Cheney’s Removal From GOP Conference Chair After Impeachment Vote

    Rashida Tlaib Unravels – Says ‘It’s Really Important To Understand Israel Is A Racist State’

    Rashida Tlaib Unravels – Says ‘It’s Really Important To Understand Israel Is A Racist State’

    Freshman GOP Rep Admits Voting To Impeach Trump May Have Destroyed His Career

    Freshman GOP Rep Admits Voting To Impeach Trump May Have Destroyed His Career

    D.C. Mayor Bowser Tells People To Avoid Biden Inauguration

    D.C. Mayor Bowser Tells People To Avoid Biden Inauguration

    Trending Tags

    • Mr. Robot
    • Flat Earth
    • Sillicon Valley
  • Business
    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    This short seller just got a $2.75 billion bailout

    This short seller just got a $2.75 billion bailout

    GameStop short seller says he’s being threatened by its investors

    GameStop short seller says he’s being threatened by its investors

    NBC shuttering NBC Sports Network to move events to USA, Peacock

    NBC shuttering NBC Sports Network to move events to USA, Peacock

    Gamers threaten to defect to PlayStation after Xbox Live price hikes

    Gamers threaten to defect to PlayStation after Xbox Live price hikes

    Record number of NYC eateries sign up for Restaurant Week

    Record number of NYC eateries sign up for Restaurant Week

    In a pandemic raged economy, it’s buying time in the NYC real estate market

    In a pandemic raged economy, it’s buying time in the NYC real estate market

    Barstool Sports’ Dave Portnoy is a pub saver amid COVID-19

    Barstool Sports’ Dave Portnoy is a pub saver amid COVID-19

    On Park Avenue, a $1 billion tower is set to soar

    On Park Avenue, a $1 billion tower is set to soar

    Chairman of embattled satellite operator accused of insider trading

    Chairman of embattled satellite operator accused of insider trading

    Trending Tags

  • Interviews
    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Emily Smith, Founder of Chorus

    Interview with Emily Smith, Founder of Chorus

    Interview with Friska Wirya, Founder of Fresh by Friska

    Interview with Friska Wirya, Founder of Fresh by Friska

    Trending Tags

    No Result
    View All Result
    Jax Daily
    No Result
    View All Result
    Home Interviews

    Interview with Priscila Martinez, Founder of The Brand Agency

    by Bill Williams
    January 5, 2021
    in Interviews
    0
    Interview with Priscila Martinez, Founder of The Brand Agency
    502
    SHARES
    1.4k
    VIEWS
    Share on FacebookShare on Twitter

    Priscila Martinez is a brand strategy and communications specialist who started her career at the largest independent entertainment Public Relations firm in the United States. She has managed events, creative communications, celebrity and press relations for luxury and lifestyle clients such as Tiffany & Co., Refinery 29, GUESS clothing, Restoration Hardware, Nintendo, Giuseppe Zanotti and Amazon Prime Video. She has also played a crucial role in tactical campaigns for clients such as InStyle, Moët & Chandon, Kiehl’s, and Sprinkles cupcakes. She has led three New York Times Best Seller list campaigns during her time as a publicist.

    Priscila founded an award-winning creative communications firm, The Brand Agency in 2015. She now specializes in navigating lifestyle and entertainment clients through the ever-changing media landscape. Through her firm she services brands like Samsung, Amazon Prime Video, ELLE Magazine, K-Swiss, LVMH and L’Oreal’s NYX Cosmetics. She works with non-profits like the California Fire Foundation and Elizabeth Glaser’s Pediatric AIDS Foundation.
    Martinez has contributed to industry publications like Forbes and AdWeek and been featured in trades like The Wrap and The Hollywood Reporter. She was recently voted as one of the Top Events People in the United States by industry trade publication BizBash. Her award-winning agency, The Brand Agency is part of the Forbes Agency Council and has been named Best PR Firm in Los Angeles, Best Public Relations Company and a Be+Spoke Awards Campaign Winner to name a few accolades. The Brand Agency is accredited as a Minority Business by the Southern California Minority Supplier Development Council.

    Where did the idea for The Brand Agency come from?

    Priscila Martinez: I started my career in Public Relations at a very young age. I joke around that I had Stockholm Syndrome, I fell in love with my captor. I adored my job, but not the toxicity that came with corporate America. I set out to start a firm that serviced amazing clients but didn’t have any of the usual trappings or cattiness. I wanted to put culture and individuals at the forefront. That is where the idea for The Brand Agency came from.

    What does your typical day look like and how do you make it productive?

    Priscila Martinez: My husband is in retail so he conditioned me to early alarms, we typically wake up when it’s still dark outside. Although I know I shouldn’t, I start my day by picking up my phone and checking email. Once I get the overnight emails in order, I jump out of bed and put on my workout clothes. Getting dressed for a workout is half the battle and I don’t allow myself my biggest morning vice (a cup of coffee) until I’m in leggings and a sports bra. If I don’t get a sweat session in during the am I know I will most likely skip it altogether. I make my coffee and keep a gratitude practice. I then hop on a virtual training session (I do miss in-person though, thank you COVID). After Taylr my trainer has kicked my behind for about an hour, I shower and get ready for my daily morning briefing with The Brand Agency team.

    How do you bring ideas to life?

    Priscila Martinez: Bringing ideas to life doesn’t happen with a formula or in one single step. It takes many tries to hone in on something that will truly make an impact for our clients. We are firm believers in team brainstorming and that’s how some of our best creative juices get flowing. We like the creative aspect of things, but are also very diligent about having our ideas provide ROI and map back to tangible KPIs.

    What’s one trend that excites you?

    Priscila Martinez: There are many things that excite me at the moment but the way PR and communications are evolving at light speed keeps me up at night (in a very good way). Brands and firms are getting more and more creative, we continue to push the envelope and that gives me hope. PR isn’t dead, it’s just evolving.

    What is one habit of yours that makes you more productive as an entrepreneur?

    Priscila Martinez: I have a worksheet of sorts that I fill out first thing when I sit at my desk. It has an area that lists priorities and to-dos, which will mandate most of my day, but it also has areas for a gratitude practice, an affirmation, and a place to list the day’s wins. Filling all of these areas out and having that brain dump before I dig into my emails makes my day infinitely better. Those few minutes of reflection allow me to map back to my larger goals and keep priorities in check.

    What advice would you give your younger self?

    Priscila Martinez: Just put one foot in front of the other.

    Tell us something that’s true that almost nobody agrees with you on.

    Priscila Martinez: Traditional PR won’t exist in 10 years.

    As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

    Priscila Martinez: As an entrepreneur, I’ve learned it’s important to cherish your relationships. I’ve had my interns become my boss, old clients that I butted heads with becoming my best friends. The world is insane and oftentimes stranger than fiction. Your business always runs the risk of crashing, nothing is permanent. If things get tough and you have to rebuild, the only thing you have is your relationships. Maintain them wisely.

    What is one strategy that has helped you grow your business?

    Priscila Martinez: Finding the correct people to work with never fails to help your business grow. It can be a client team you admire and learn from or a team member that is whip smart. Always surround yourself with the best people you can find.

    What is one failure you had as an entrepreneur, and how did you overcome it?

    Priscila Martinez: One type of failure I’ve engaged with during my career is partnering with the wrong people. At the beginning of my entrepreneur career, I would ignore my gut instinct in order to work with a high-caliber brand or personality. I don’t do that anymore. Those engagements always end in disaster. Life is too short to work with people that don’t share your core values.

    What is one business idea that you’re willing to give away to our readers?

    Priscila Martinez: Creative communications and PR strategies don’t have to cost you a fortune. Instead of trying to appeal to the masses, start by creating a small but loyal following. Never underestimate free tools like social media that can help you hone your voice and acquire that following.

    What is the best $100 you recently spent? What and why?

    Priscila Martinez: An ember self-heating mug and shipping Grumpy coffee from NYC. Coffee is my biggest vice and starting the day with a good cup sets a positive tone for me.

    What is one piece of software or a web service that helps you be productive?

    Priscila Martinez: Microsoft’s To Do app. Can’t. Live. Without. It. It divides your to-dos by project and every to-do can receive a breakout list of steps. You can add due dates, set reminders, and send your flagged emails directly to your to-do list. God bless whatever soul came up with this app/program.

    What is the one book that you recommend our community should read and why?

    Priscila Martinez: The Daily Stoic by Ryan Holiday. Its not overwhelming and its a wild ride you can take all year. His book The Obstacle is the Way was also a favorite (yes, I confess, I read it twice) during the pandemic. He has a way of putting things into perspective.

    What is your favorite quote?

    Priscila Martinez: “Pies para que si tengo alas para volar (Why feet when I have wings to fly).” This was by Frida Kahlo. She was bedridden and unable to walk after her accident and she scribbled this in her journal. I visited her museum with my family when I was about 13 years old and the quote captivated me. I’ve held it dear ever since.

    Key Learnings:

    Priscila Martinez:

    • Invest in the people you surround yourself with
    • Constantly connect to your larger goals
    • Don’t be afraid to indulge daily in things that make you happy like a great cup of coffee
    • When life seems overwhelming, just put one foot in front of the other

    Originally published on Ideamensch.com

    Tags: InterviewInterviewsPriscila MartinezThe Brand Agency
    Share201Tweet126Share50
    Bill Williams

    Bill Williams

    • Trending
    • Comments
    • Latest
    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    January 24, 2021
    f

    “Superman Syndrome”, The Case Of A 10-year-old Vietnamese Boy

    January 6, 2021
    Can domain names impact SEO and sales?

    Can domain names impact SEO and sales?

    January 6, 2021
    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    0
    uy

    Bahrain Joins Emirates And Will Establish Diplomatic Relations With Israel

    0
    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    0
    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    January 27, 2021
    Some European Countries Move To Require Medical-Grade Masks In Public

    Some European Countries Move To Require Medical-Grade Masks In Public

    January 27, 2021
    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    January 27, 2021

    Copyright © 2021 JaxDaily.

    • About Us
    • Contact
    • Team Members
    • Cookie Policy
    • Editorial Policy
    • Privacy Policy

    No Result
    View All Result
    • Home
    • News
      • Politics
      • World
      • Science
    • Entertainment
      • Music
      • Movie
      • Sports
    • Tech
      • Apps
      • Gear
      • Mobile
      • Startup
    • Lifestyle
      • Food
      • Fashion
      • Health

    Copyright © 2021 JaxDaily.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Create New Account!

    Fill the forms below to register

    All fields are required. Log In

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In