• Latest
  • Trending
  • All
  • News
  • Politics
  • Science
  • World
  • Lifestyle
  • Tech
Interview with Dan Murray-Serter, Co-founder and CEO at Heights

Interview with Dan Murray-Serter, Co-founder and CEO at Heights

January 6, 2021
Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

January 27, 2021
Some European Countries Move To Require Medical-Grade Masks In Public

Some European Countries Move To Require Medical-Grade Masks In Public

January 27, 2021
The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

January 27, 2021
Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

January 27, 2021
‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

January 26, 2021
South Korean model and actress, Song Yoo Jung, dead at 26

South Korean model and actress, Song Yoo Jung, dead at 26

January 26, 2021
This short seller just got a $2.75 billion bailout

This short seller just got a $2.75 billion bailout

January 26, 2021
Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

January 26, 2021
Mexican President López Obrador Tests Positive For COVID-19

Mexican President López Obrador Tests Positive For COVID-19

January 26, 2021
Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

January 25, 2021
Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

January 25, 2021
Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

January 24, 2021
  • About Us
  • Contact
  • Team Members
  • Cookie Policy
  • Editorial Policy
  • Privacy Policy
Thursday, January 28, 2021
  • Login
Jax Daily
  • Home
    • Home – Layout 1
  • News
    Some European Countries Move To Require Medical-Grade Masks In Public

    Some European Countries Move To Require Medical-Grade Masks In Public

    ‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

    ‘Everything Broke’: Global Health Leaders On What Went Wrong In The Pandemic

    Mexican President López Obrador Tests Positive For COVID-19

    Mexican President López Obrador Tests Positive For COVID-19

    Protests Swell Across Russia Calling For The Release Of Kremlin Critic Alexei Navalny

    Protests Swell Across Russia Calling For The Release Of Kremlin Critic Alexei Navalny

    Coronavirus FAQ: Why Am I Suddenly Hearing So Much About KF94 Masks?

    Coronavirus FAQ: Why Am I Suddenly Hearing So Much About KF94 Masks?

    Hindus Offer Prayers For Harris In Her Grandfather's Village In Southeast India

    Hindus Offer Prayers For Harris In Her Grandfather's Village In Southeast India

    Quick Tips with CEO of Total Home Protection David Seruya

    Quick Tips with CEO of Total Home Protection David Seruya

    Locust Swarms Threaten Parts Of East Africa

    Locust Swarms Threaten Parts Of East Africa

    Luke Battiloro Breaks Barriers with Vavoom Vodka

    Luke Battiloro Breaks Barriers with Vavoom Vodka

    About 80% Of Japanese Think Olympic Games Should Be Canceled Or Postponed, Poll Shows

    About 80% Of Japanese Think Olympic Games Should Be Canceled Or Postponed, Poll Shows

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Tech
    Samsung S21 series is here and we’ve got everything you need to know

    Samsung S21 series is here and we’ve got everything you need to know

    Year in review; Top tech news from the turbulent 2020

    Year in review; Top tech news from the turbulent 2020

    Can domain names impact SEO and sales?

    Can domain names impact SEO and sales?

    A side by side comparison of the most promising COVID-19 vaccines

    A side by side comparison of the most promising COVID-19 vaccines

    Huawei is launching Nova 8 and Nova 8 Pro on December 23rd

    Huawei is launching Nova 8 and Nova 8 Pro on December 23rd

    What is Twitch, and why is it so awesome?

    What is Twitch, and why is it so awesome?

    The evolution of cybersecurity accessibility

    The evolution of cybersecurity accessibility

    Google services are experiencing massive outage around the globe

    Google services are experiencing massive outage around the globe

    Apple unveils its first over-ear headphones, AirPods Max

    Apple unveils its first over-ear headphones, AirPods Max

    SpaceX has launched new cargo Dragon to the Space Station

    SpaceX has launched new cargo Dragon to the Space Station

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Entertainment
    Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

    Tithe money funded Hillsong pastors’ luxury lifestyles: Former members

    South Korean model and actress, Song Yoo Jung, dead at 26

    South Korean model and actress, Song Yoo Jung, dead at 26

    Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

    Mike ‘The Situation’ Sorrentino celebrates 5 years of sobriety

    Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

    Nothing could keep Larry King off TV: ‘They’re gonna have to carry me out’

    Salt-N-Pepa ‘Push It’ to the top despite traumas in Lifetime biopic

    Salt-N-Pepa ‘Push It’ to the top despite traumas in Lifetime biopic

    Gabrielle Union talks therapy and marriage with Jalen Rose

    Gabrielle Union talks therapy and marriage with Jalen Rose

    How catty ‘Sex and the City’ cast fights led to Kim Cattrall’s exile

    How catty ‘Sex and the City’ cast fights led to Kim Cattrall’s exile

    Inside Matt James and Tyler Cameron’s NYC ‘Bachelor’ apartment

    Inside Matt James and Tyler Cameron’s NYC ‘Bachelor’ apartment

    Pregnant Scheana Shay puts baby bump on display in nearly naked selfie

    Pregnant Scheana Shay puts baby bump on display in nearly naked selfie

    ‘Star Wars’ spinoff has sleepy English village ready for galactic dogfight

    ‘Star Wars’ spinoff has sleepy English village ready for galactic dogfight

  • Lifestyle
    • All
    • Health
    How to Increase Breast Size Naturally At Home

    How to Increase Breast Size Naturally At Home

    Don’t Let An Unjust World Bring You Down

    Don’t Let An Unjust World Bring You Down

    How Can You Take Care Of Your Family Even From A Distance?

    How Can You Take Care Of Your Family Even From A Distance?

    How to Choose the Best Flooring for Your Business

    How to Choose the Best Flooring for Your Business

    Limit Screen Time – How to Take Care of Your Child’s Vision During Online Classes

    Limit Screen Time – How to Take Care of Your Child’s Vision During Online Classes

    Best Ideas to Celebrate Raksha Bandhan In a Traditional Style

    Best Ideas to Celebrate Raksha Bandhan In a Traditional Style

    Improve Your Mental Health While Learning a New Hobby

    Improve Your Mental Health While Learning a New Hobby

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Politics
    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

    Trump Reportedly Eyes Primary Challenges Of ‘Never Trump’ Republicans Instead Of Third Party

    Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

    Democratic Senator Hirono Reveals Real Goal Behind Trump Impeachment Effort

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    GOP Rep. Marjorie Taylor Greene Makes Good On Promise To File Impeachment Against Biden

    GOP Rep. Marjorie Taylor Greene Makes Good On Promise To File Impeachment Against Biden

    Leftwing Protesters Riot In Portland And Seattle On Biden’s Inauguration Day

    Leftwing Protesters Riot In Portland And Seattle On Biden’s Inauguration Day

    House Republicans Call For Cheney’s Removal From GOP Conference Chair After Impeachment Vote

    House Republicans Call For Cheney’s Removal From GOP Conference Chair After Impeachment Vote

    Rashida Tlaib Unravels – Says ‘It’s Really Important To Understand Israel Is A Racist State’

    Rashida Tlaib Unravels – Says ‘It’s Really Important To Understand Israel Is A Racist State’

    Freshman GOP Rep Admits Voting To Impeach Trump May Have Destroyed His Career

    Freshman GOP Rep Admits Voting To Impeach Trump May Have Destroyed His Career

    D.C. Mayor Bowser Tells People To Avoid Biden Inauguration

    D.C. Mayor Bowser Tells People To Avoid Biden Inauguration

    Trending Tags

    • Mr. Robot
    • Flat Earth
    • Sillicon Valley
  • Business
    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    This short seller just got a $2.75 billion bailout

    This short seller just got a $2.75 billion bailout

    GameStop short seller says he’s being threatened by its investors

    GameStop short seller says he’s being threatened by its investors

    NBC shuttering NBC Sports Network to move events to USA, Peacock

    NBC shuttering NBC Sports Network to move events to USA, Peacock

    Gamers threaten to defect to PlayStation after Xbox Live price hikes

    Gamers threaten to defect to PlayStation after Xbox Live price hikes

    Record number of NYC eateries sign up for Restaurant Week

    Record number of NYC eateries sign up for Restaurant Week

    In a pandemic raged economy, it’s buying time in the NYC real estate market

    In a pandemic raged economy, it’s buying time in the NYC real estate market

    Barstool Sports’ Dave Portnoy is a pub saver amid COVID-19

    Barstool Sports’ Dave Portnoy is a pub saver amid COVID-19

    On Park Avenue, a $1 billion tower is set to soar

    On Park Avenue, a $1 billion tower is set to soar

    Chairman of embattled satellite operator accused of insider trading

    Chairman of embattled satellite operator accused of insider trading

    Trending Tags

  • Interviews
    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Emily Smith, Founder of Chorus

    Interview with Emily Smith, Founder of Chorus

    Interview with Friska Wirya, Founder of Fresh by Friska

    Interview with Friska Wirya, Founder of Fresh by Friska

    Trending Tags

    No Result
    View All Result
    Jax Daily
    No Result
    View All Result
    Home Interviews

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    by Bill Williams
    January 6, 2021
    in Interviews
    0
    Interview with Dan Murray-Serter, Co-founder and CEO at Heights
    496
    SHARES
    1.4k
    VIEWS
    Share on FacebookShare on Twitter

    Dan Murray-Serter is a serial entrepreneur. He is currently co-founder and CEO at Heights, a braincare company, which makes an award winning ‘smart supplement’ to boost brain health. He also hosts one of UK’s top business podcasts, Secret Leaders, which features interviews with influential founders. Previously, he was co-founder of Grabble, an award-winning, viral social commerce app.

    We caught up with Dan to learn more from him about managing work-life balance and mental health as a founder, how he built the community around Heights, and to discuss the exciting things that are happening at Heights at the moment – including their recent record-breaking crowdfunding round!

    You must be extremely busy with running Heights and Secret Leaders! How do you manage your time effectively and maintain balance?

    Dan Murray-Serter: Good question – I’ve learned to timebox and prioritise. Heights is my priority and gets my full attention Monday to Friday whereas Secret Leaders usually takes up my Saturdays. For me, Secret Leaders has always been a creative endeavour that has been a pleasure. I’ve learned a ton from Secret Leaders (and have applied this to Heights) and it became a more surprise hit than expected. It’s bootstrapped but we just hired our first employee to run the show and another is on its way. But I’ve learned about leadership to hire really well and then give autonomy to smart people to make decisions. I apply that to Heights and Secret Leaders. But with the latter, the recent role that I hired for was essentially an MD so I just turn up and do the interviews now.

    I definitely do work hard, and a lot. But I’ve learned from burnout before how to prioritise rest, sleep, social time, and time with my wife. I literally put my restful activities that aren’t work in my diary so I keep to them!

    I saw that you have previously founded multiple other businesses. Unfortunately, Grabble failed. What lessons did you take away from Grabble that has helped you with growing Heights and Secret Leaders?

    Dan Murray-Serter: I learned two extremely important lessons:

    1. Hire problem solvers and give them autonomy – don’t try and figure things out yourself. Who you hire is more important than how you do what you do.

    It’s all about the margin. Not enough of it and crisis comes around very often.

    A topic that you are passionate about is mental health. Heights was founded off of your own personal need to take care of your own mental wellbeing. Mental health is an extremely important topic that is typically not addressed enough. It is particularly topical, especially during the pandemic. What advice could you offer to founders about taking care of their mental health?

    Dan Murray-Serter: Absolutely! My socials (@danmurrayserter) are predominantly about mental health/performance and balance. Generally, I think people hear ‘mental health’ and think about how to solve these issues after they happen but what I’ve learned here is that prevention is everything.

    The most surprising thing I learned about mental health and mental performance was around nutrition (and where lacking, supplementation) after that’s what I was prescribed by a dietitian to help with my anxiety and insomnia… and it worked. So this really led me to the path to starting Heights as I want people to know that – yes, something as simple as taking supplements daily can have an impact on managing your energy levels, sleep, and fatigue.

    However it’s part of a system that includes movement (I walk every day), sleeping properly, resting (especially including naps now we WFH!), having people to connect to, and so forth. Some of these are really obvious and the ‘gap’ to us at Heights was the lack of awareness on the nutrition side despite that being widely documented in science.

    After writing over 100 newsletters every Sunday on how to take care of your brain, the simple answer is to prioritise rest and not forget the importance of nutrition!

    I want to discuss more about how you launched Heights. I saw that you officially launched earlier this year. How did you get your first customers?

    Dan Murray-Serter: There were 2 strategies at play for launch. The first was our newsletter. I’d been writing that for a year already and we’d built up an audience of 3,000 readers organically who cared about what we said about brain health. When we launched our product in January, they were the first people invited to purchase.

    The other part of the strategy was partially through Secret Leaders! We knew that a large barrier with our product was explaining the quality. The price is higher than people usually pay, and its subscription. These are choices that turn your average consumer off. But we are going on not just what science says about the impact (within 3 months) but focusing on having the highest quality product in the market.

    As such, we did a trial for 100 participants (including lots of my guests from Secret Leaders). After 2 months on the product, they were the first people invited to buy. And 86 of them did, which was a fantastic start. By the way, from the 86 literally a year ago, 79 are still customers! By the time we launched, we had credible testimonials from exceptionally credible people and that helped us give some confidence. The newsletter list of people who had been with us on the journey as part of our community and enough of them were excited and invested in our journey and ready to take the plunge.

    You have built an impressive, strong community around Heights. This includes some of the brightest minds using Heights as a part of their regime. Could you tell us about how you built the community around Heights?

    Dan Murray-Serter: From the first moment, we decided we were building a community-focused business. This means that everything we have chosen to do has had a community lens on it. It’s the forefront of our consideration.

    I’m a big believer in building through time with consistency, credibility, and patience. You can’t shortcut credibility. Especially if you are going to be claiming to make a pill that people take to take care of their most important organ – you better be trusted! The newsletter process was all designed as part of our credibility building, knowing it might take a year to get to market (it did) but at least we would have been sharing consistently and with consistency about science and what we call brain care. Along with getting my network from Secret Leaders to join the trial, and getting people bought into our journey. Those two things combined to have the makings of a really strong community.

    To me, becoming a customer of Heights is all about trust. If you are trusting us, there are a few things you’ll want to know. That the ingredients are the best, that our sustainability values are prioritised. That people YOU look up to, the brains YOU admire – trust Heights already. And that other people like you can also feel the benefits (which is where something like Trustpilot comes in). These are all things you can’t cheat, shortcut or fake. You have to BE the best to justify the investment and get people fully bought into your journey so we had a really clear plan, which involved doing it patiently, and knowing that these different elements of trust compound, and help build a passionate community.

    What are some of the challenges you encountered when launching Heights? How did you overcome them?

    Dan Murray-Serter: A global pandemic was a small one. Having no prior experience with physical supply chain and logistics businesses and learning how to do it in the most disruptive year ever. The way we planned for this was with super high quality, experienced advisors – and listening to them!

    Another challenge has been connection. Of course, we never set out to build a remote team, but it’s what we have.

    I can see that you are currently raising a crowdfunding round on Seedrs, which is already oversubscribed! Congratulations! Can you tell us more about how you went about raising this round?

    Dan Murray-Serter: We got a lead VC, Rianta, involved and Forward Partners participating in this round before going on Seedrs because Seedrs do a TON of DD. Having credible leads and investors who have done their DD was really important to Seedrs. We actually just opened and closed a record-breaking seed round – around €1.1 million raised in 20 minutes – which just gives you a sense for how passionate our customers are about our product, and executing our vision!

    What do you plan to do with the funds you raise? What’s next for Heights?

    Dan Murray-Serter: Red or black, but maybe retiring in Hawaii. Or we’ll use it to scale marketing channels but we’ve already got our second product in the pipeline so that’s something to look forward to in 2021!

    Originally published on Eu-startups.com

    Tags: CEODan Murray-SerterHeightsInterviewSerial Entrepreneur
    Share198Tweet124Share50
    Bill Williams

    Bill Williams

    • Trending
    • Comments
    • Latest
    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    January 24, 2021
    f

    “Superman Syndrome”, The Case Of A 10-year-old Vietnamese Boy

    January 6, 2021
    Can domain names impact SEO and sales?

    Can domain names impact SEO and sales?

    January 6, 2021
    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    0
    uy

    Bahrain Joins Emirates And Will Establish Diplomatic Relations With Israel

    0
    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    0
    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    Leon Black’s $158M Jeffrey Epstein payout raises eyebrows

    January 27, 2021
    Some European Countries Move To Require Medical-Grade Masks In Public

    Some European Countries Move To Require Medical-Grade Masks In Public

    January 27, 2021
    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    The ‘Squad’ Issues Brutal Impeachment Warning – ‘Dangerous Precedent’

    January 27, 2021

    Copyright © 2021 JaxDaily.

    • About Us
    • Contact
    • Team Members
    • Cookie Policy
    • Editorial Policy
    • Privacy Policy

    No Result
    View All Result
    • Home
    • News
      • Politics
      • World
      • Science
    • Entertainment
      • Music
      • Movie
      • Sports
    • Tech
      • Apps
      • Gear
      • Mobile
      • Startup
    • Lifestyle
      • Food
      • Fashion
      • Health

    Copyright © 2021 JaxDaily.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Create New Account!

    Fill the forms below to register

    All fields are required. Log In

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In