Interviews

Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

February 10, 2021
Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

January 5, 2021
Interview with Tex Dworkin, Co-Founder of Raddle

Interview with Tex Dworkin, Co-Founder of Raddle

January 5, 2021
Interview with Ram Krishnna Rao, CEO of MarketOrders

Interview with Ram Krishnna Rao, CEO of MarketOrders

January 5, 2021
Interview with Priscila Martinez, Founder of The Brand Agency

Interview with Priscila Martinez, Founder of The Brand Agency

January 5, 2021
Interview with Brianna Parks, Owner of Brianna Parks Photography

Interview with Brianna Parks, Owner of Brianna Parks Photography

January 5, 2021
Interview with Stan Pavlovsky, CEO at Shutterstock

Interview with Stan Pavlovsky, CEO at Shutterstock

January 6, 2021
Interview with Austin Woodward, the CEO of Taxbit

Interview with Austin Woodward, the CEO of Taxbit

January 6, 2021
Load More
  • Trending
  • Comments
  • Latest
Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

January 24, 2021
f

“Superman Syndrome”, The Case Of A 10-year-old Vietnamese Boy

January 6, 2021
Can domain names impact SEO and sales?

Can domain names impact SEO and sales?

January 6, 2021

Do You Need Image Retouching Services to Get Your Image Background Removed?

0
uy

Bahrain Joins Emirates And Will Establish Diplomatic Relations With Israel

0
Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

0

Do You Need Image Retouching Services to Get Your Image Background Removed?

April 18, 2021
Canon announces flagship EOS R3 camera

Canon announces flagship EOS R3 camera

April 15, 2021
Everything you need to know about new Nokia smartphones

Everything you need to know about new Nokia smartphones

April 14, 2021
  • About Us
  • Contact
  • Team Members
  • Cookie Policy
  • Editorial Policy
  • Privacy Policy
Monday, April 19, 2021
  • Login
Jax Daily
  • Home
    • Home – Layout 1
  • News
    Nigerian Schoolgirls Released After Armed Kidnapping

    Nigerian Schoolgirls Released After Armed Kidnapping

    Hong Kong Democracy Advocates Charged Under National Security Law

    Hong Kong Democracy Advocates Charged Under National Security Law

    Report On Khashoggi Killing Prompts Calls For Penalties Against Crown Prince

    Report On Khashoggi Killing Prompts Calls For Penalties Against Crown Prince

    Syria Airstrikes Resurface Lawmakers’ Questions Over Presidential Authority

    Syria Airstrikes Resurface Lawmakers’ Questions Over Presidential Authority

    Climate Change, Deforestation Threaten Monarch Butterfly Migration

    Climate Change, Deforestation Threaten Monarch Butterfly Migration

    Prior Tenants Alert Current Tenants To Illegal Rent Raises On Prince Edward Island

    Prior Tenants Alert Current Tenants To Illegal Rent Raises On Prince Edward Island

    Do ‘Tight’ Cultures Fare Better In The Pandemic Than ‘Loose’ Cultures?

    Do ‘Tight’ Cultures Fare Better In The Pandemic Than ‘Loose’ Cultures?

    Wife Of ‘El Chapo’ Arrested In U.S. On Drug Charges

    Wife Of ‘El Chapo’ Arrested In U.S. On Drug Charges

    Iran, U.N. Regulators Agree On Reduced — But Continued — Nuclear Verification

    Iran, U.N. Regulators Agree On Reduced — But Continued — Nuclear Verification

    Pope Francis Accepts Resignation Of Conservative African Cardinal

    Pope Francis Accepts Resignation Of Conservative African Cardinal

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Tech
    • All
    • Apps
    • Mobile
    • Startup

    Do You Need Image Retouching Services to Get Your Image Background Removed?

    Canon announces flagship EOS R3 camera

    Canon announces flagship EOS R3 camera

    Everything you need to know about new Nokia smartphones

    Everything you need to know about new Nokia smartphones

    This tiny washing machine will let you clean your earbuds in minutes

    This tiny washing machine will let you clean your earbuds in minutes

    Lenovo Legion Phone Duel 2: Everything you need to know

    Lenovo Legion Phone Duel 2: Everything you need to know

    Neuralink shows off cyborg monkey playing ping-pong using a brain implant

    Neuralink shows off cyborg monkey playing ping-pong using a brain implant

    Spotify brings ‘Hey Spotify’ voice command to manage app without hands

    Spotify brings ‘Hey Spotify’ voice command to manage app without hands

    iPhone Photos for Your Commercial Products: Will it Cut It?

    LG is shutting down its smartphone division

    LG is shutting down its smartphone division

    LG may be shutting down its smartphone business

    LG may be shutting down its smartphone business

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Entertainment
    • All
    • Gaming
    • Movie
    Lenovo Legion Phone Duel 2: Everything you need to know

    Lenovo Legion Phone Duel 2: Everything you need to know

    El Caballo the movie showcases the back story of Liazon Allante’s rise to power

    El Caballo the movie showcases the back story of Liazon Allante’s rise to power

    The meaning behind ‘New Amsterdam’ co-star Tyler Labine’s tattoos

    The meaning behind ‘New Amsterdam’ co-star Tyler Labine’s tattoos

    ‘Nomadland’ won the Golden Globe, but it’s not an Oscar sure thing

    ‘Nomadland’ won the Golden Globe, but it’s not an Oscar sure thing

    ‘WandaVison’ overtakes ‘Bridgerton’ in audience viewership

    ‘WandaVison’ overtakes ‘Bridgerton’ in audience viewership

    Lady Gaga’s French bulldogs recovered safely: LAPD

    Lady Gaga’s French bulldogs recovered safely: LAPD

    Senior citizen ‘Granfluencers’ are making it rain on Instagram

    Senior citizen ‘Granfluencers’ are making it rain on Instagram

    ‘Rugrats’ revival to include original voice actors

    ‘Rugrats’ revival to include original voice actors

    Harry Shearer will no longer voice black ‘Simpsons’ character

    Harry Shearer will no longer voice black ‘Simpsons’ character

    California mom says she’s bullied by fellow parents for selling sexy snaps on OnlyFans

    California mom says she’s bullied by fellow parents for selling sexy snaps on OnlyFans

  • Lifestyle
    • All
    • Health

    All About the Non-surgical Brazilian Buttocks Lifting

    Ways to Build stronger friendships

    Ways to Build stronger friendships

    Taking Back Your Life After Obesity: The Stephanie Haislip Story

    Taking Back Your Life After Obesity: The Stephanie Haislip Story

    A Guide To Fishing With A Bow

    A Guide To Fishing With A Bow

    What are the Simple Ways to Improve Your Lifestyle and Smile?

    What are the Simple Ways to Improve Your Lifestyle and Smile?

    5 Thoughtful Gifts for Every Type Of Brother

    5 Thoughtful Gifts for Every Type Of Brother

    Top 6 Gifts Which Are Perfect for A Newlywed Bride

    Top 6 Gifts Which Are Perfect for A Newlywed Bride

    How to Increase Breast Size Naturally At Home

    How to Increase Breast Size Naturally At Home

    Don’t Let An Unjust World Bring You Down

    Don’t Let An Unjust World Bring You Down

    How Can You Take Care Of Your Family Even From A Distance?

    How Can You Take Care Of Your Family Even From A Distance?

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Politics
    Joy Behar Says If Trump Runs For President In 2024, It Will Be From Rikers Island Prison

    Joy Behar Says If Trump Runs For President In 2024, It Will Be From Rikers Island Prison

    Karl Rove Reveals Why He’s ‘Looking Forward’ To Beto Running For Texas Governor – ‘Nothing Succeeds Like Failure For Him’

    Karl Rove Reveals Why He’s ‘Looking Forward’ To Beto Running For Texas Governor – ‘Nothing Succeeds Like Failure For Him’

    Joe Scarborough Slams GOP As ‘Sick’ And ‘Gutless’ For Still Supporting Trump

    Joe Scarborough Slams GOP As ‘Sick’ And ‘Gutless’ For Still Supporting Trump

    Democrats Renew Push To End The Filibuster In An Effort To Pass Massive Minimum Wage Hike

    Democrats Renew Push To End The Filibuster In An Effort To Pass Massive Minimum Wage Hike

    Liz Cheney Faces New Calls To Step Down After Latest Bizarre Anti-Trump Attack

    Liz Cheney Faces New Calls To Step Down After Latest Bizarre Anti-Trump Attack

    Democrats Try To Pressure TV Providers To Take Fox News Off The Air

    Democrats Try To Pressure TV Providers To Take Fox News Off The Air

    Biden Scraps Trump-Era Citizenship Test

    Biden Scraps Trump-Era Citizenship Test

    U.S. Women’s Soccer Team No Longer Kneels For National Anthem – What Changed?

    U.S. Women’s Soccer Team No Longer Kneels For National Anthem – What Changed?

    GOP Rep. Tenney Rips Cuomo For Nursing Home Scanal – ‘This Is Vintage Cuomo’

    GOP Rep. Tenney Rips Cuomo For Nursing Home Scanal – ‘This Is Vintage Cuomo’

    AOC Turns On Cuomo – Calls For Investigation Into His Nursing Home Scandal

    AOC Turns On Cuomo – Calls For Investigation Into His Nursing Home Scandal

    Trending Tags

    • Mr. Robot
    • Flat Earth
    • Sillicon Valley
  • Business

    Perfect Landing Page Design Idea for Small Business Websites

    eCommerce Business Owners are Utilizing Image Background Removal Service to Boost Product Sale

    How NYC eateries are enticing staff to get the COVID-19 vaccine

    How NYC eateries are enticing staff to get the COVID-19 vaccine

    How architect of Brooklyn’s One Willoughby Square became anchor tenant

    How architect of Brooklyn’s One Willoughby Square became anchor tenant

    Nevada Gov. Steve Sisolak wants to build crypto-run private cities in the desert

    Nevada Gov. Steve Sisolak wants to build crypto-run private cities in the desert

    United Airlines to pay $49.5M to settle international mail contract probe

    DirecTV to become standalone company through $16B AT&T, TPG deal

    DirecTV to become standalone company through $16B AT&T, TPG deal

    A new breed of firms vie for stake in NBA teams

    A new breed of firms vie for stake in NBA teams

    Michael Bolton invites Robinhood users to break up with their app

    Michael Bolton invites Robinhood users to break up with their app

    Phil Falcone mansions head to foreclosure auction amid money woes

    Phil Falcone mansions head to foreclosure auction amid money woes

    Trending Tags

  • Interviews
    Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

    Interview with Simon Tillyer, Director at Tenant Referencing Platform: Vouch

    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Suzanne Wylde, Creator of Suzanne Wylde Coaching

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Tex Dworkin, Co-Founder of Raddle

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Ram Krishnna Rao, CEO of MarketOrders

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Priscila Martinez, Founder of The Brand Agency

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Brianna Parks, Owner of Brianna Parks Photography

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Stan Pavlovsky, CEO at Shutterstock

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Austin Woodward, the CEO of Taxbit

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Dan Murray-Serter, Co-founder and CEO at Heights

    Interview with Emily Smith, Founder of Chorus

    Interview with Emily Smith, Founder of Chorus

    Trending Tags

    No Result
    View All Result
    Jax Daily
    No Result
    View All Result
    Home Interviews

    Interview with Mark Elliot, CMO at BioCatch

    by Bill Williams
    January 6, 2021
    in Interviews
    0
    Interview with Mark Elliot, CMO at BioCatch

    Credit: Businesswire.com

    491
    SHARES
    1.4k
    VIEWS
    Share on FacebookShare on Twitter

    “The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!”

    Hi, please tell us about your journey into technology and how you started at BioCatch?

    Mark Elliot: Prior to joining BioCatch I spent my career at large organizations within the financial services industry – Capital One and TIAA to name a couple. I ran a digital/direct banking business as well as led strategy and marketing over the years. After nearly 20 years at large companies, I really wanted to be part of something growing fast and “on the cutting edge.” I came to BioCatch right after the start of the pandemic to see how I could leverage my experience at an early stage technology company that was disrupting the industry in behavioral biometrics. It has been an amazing 6 months, feels like 6 years given how much I have already learned!

    What is BioCatch? What kind of behavioral marketing challenges does it solve for customers?

    Mark Elliot: BioCatch is a behavioral insights company. Each person has unique patterns hidden within their everyday digital behaviors…how you move your mouse, swipe on your phone, etc. At BioCatch we analyze that data and use it to protect our customers’ clients and their assets from cyber and financial crime. For example – our Account Opening Protection solution was developed in cooperation with a major credit card issuer. The company wanted to reduce the number of credit card applications flagged for fraud review and increase the percentage of applications automatically approved. We worked together to leverage BioCatch’s behavioral insights to quickly build models that identify behaviors associated with fake applications and approve more real applications without any delay. This resulted in a massive increase in revenue, mitigated risk, and a seamless customer experience.

    Could you tell us about your Ideal Customer Profile? Which new Markets and industries are you currently targeting or planning to do so in the future?

    Mark Elliot: Right now, we are focused on the financial services industry – which encompasses banks, credit card issuers, credit issuers, and insurance companies. We also have partnerships within the e-commerce space and are explicitly looking at the payments space as well. These industries are excited about the potential for leveraging behavioral insights to provide a better customer experience with increased protection for both the customer and the company. The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!

    Tell us a little more about BioCatch Analyst Station and the kind of projects you have?

    Mark Elliot: BioCatch’s analyst station is a custom-built platform that allows fraud analysts the visibility to quickly and easily identify, investigate and act upon potentially fraudulent activity. Time is always of the essence when fighting fraud. BioCatch provides continuous monitoring, meaning that if the fraud attacks occur later after login, we can identify the change in behavior and quickly update a session’s risk score. This is a unique feature of behavioral data not possible when using a location or device-based solution.

    We also recently announced the creation of the BioCatch Client Innovation Board, a group of financial institutions who’ve invested in us and have agreed to join forces to work together. The group will share industry trends and act as design partners with BioCatch. We are really excited about what this cooperation signals to the industry and how the landscape will change over the next few years.

    Which technologies are disrupting the global Financial Services market? Where does the BioCatch – Experian collaboration fit into these mix of Fintech things?

    Mark Elliot: For so long the financial services industry was very “old school,” still focused on face-to-face interactions…I think we’ve been playing catch-up for a while now. That means there is a lot of room for disruption; BioCatch is in the B2B space but serving the interests of the consumer, building a more secure future through innovation.

    BioCatch and Experian have partnered to revolutionize the credit industry. Not so long ago no one had an identity to protect beyond their checkbook and social security number. Everything was on paper. The world has entered a digital age and now new identities have been built up over time online. It is much easier to steal a digital identity than it is to break into someone’s home safe, and a person’s entire future can depend on their digital identity. BioCatch and Experian are innovating to stay ahead of the curve in cybercrime and offer unique protection for the organization as well as for Experian’s customers: both current and future.

    Tell us more about your remote work from home technology stack? How do these technologies / platforms help you to stay on top of your business and operations?

    Mark Elliot: At BioCatch we rely heavily on Microsoft – Office, Teams, and Outlook. Our technology is hosted on Azure and we have a great relationship with the team at Microsoft (including protection for some of their other clients with BioCatch). I spend most of my day on video meetings, unfortunately, given we can’t meet face-to-face right now. I’m looking forward to getting back into the office someday, but for now my team is spread across the U.S.

    Hear it from the pro: Which technologies are disrupting the global Financial Services market? Where does BioCatch – Experian collaboration fit into these mix of Fintech things?

    Mark Elliot: FinTech has driven a lot of disruption in the B2C space over the last 5-10 years: online banks, faster payments, robo-investing, digital mortgage and e-insurance. BioCatch is a B2B “enabler” of the digital transformation in financial services. Our mission is to create trust and security in a digital-first world. Working with Experian means we can protect their customers from ill-intent and ensure that Experian is only working with and caring for legitimate consumers – not the bad guys.

    How can AI ML and Blockchain capabilities improve operational capabilities for any financial services firm?

    Mark Elliot: Financial services is now, more than ever, based on data rather than on intuition. Once you begin developing technology with massive amounts of data it is critical to keep it secure (blockchain) and draw compelling insights from the patterns – that’s where machine learning comes into play.

    BioCatch is a machine learning company; we collect over a billion pieces of data each month. Data that humans create online through everyday actions like checking their bank account balance. What sets us apart is how we analyze data that is uncorrelated to traditional data fields and leverage machine learning to find patterns. Those patterns can indicate use of long- or short-term memory, intent, age, distress, and much more. Without machine learning we would never have visibility into these insights.

    During the COVID-19, any specific corporate campaign you came across that inspired you to stay focused on your goals / Contribute to mankind?

    Mark Elliot: Personally, I have always found Dove to be a brand on the leading edge of social change and inspiration.  Their recent campaign focused on the courage of front-line healthcare workers…” Courage Is Beautiful.” I found it to be a powerful reminder of what it takes to help repair the world around us.

    Any advice to young cyber security professionals facing the heat of the moment:

    Mark Elliot: This is a really interesting time to be in the cybersecurity space.  We are seeing a huge shift in fraud patterns because society has been disrupted. For those new to the industry (myself included!), I highly recommend paying attention and learning how behavioral and cultural norms are shifting. The digital landscape has changed dramatically in the last 10 months; the move to online work-play-live is one we’ve been expecting, but it happened faster than anticipated because of the pandemic.

    Originally published on Martechseries.com

    Tags: BioCatchInterviewInterviewsMark Elliot
    Share196Tweet123Share49
    Bill Williams

    Bill Williams

    • Trending
    • Comments
    • Latest
    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    Greta Thunberg Ominously Claims AOC’s Green New Deal Is ‘Very Far From Being Enough’

    January 24, 2021
    f

    “Superman Syndrome”, The Case Of A 10-year-old Vietnamese Boy

    January 6, 2021
    Can domain names impact SEO and sales?

    Can domain names impact SEO and sales?

    January 6, 2021

    Do You Need Image Retouching Services to Get Your Image Background Removed?

    0
    uy

    Bahrain Joins Emirates And Will Establish Diplomatic Relations With Israel

    0
    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    Interview with Laurent Martinot, CEO of Sunrise | Sleep Apnea Testing at Home

    0

    Do You Need Image Retouching Services to Get Your Image Background Removed?

    April 18, 2021
    Canon announces flagship EOS R3 camera

    Canon announces flagship EOS R3 camera

    April 15, 2021
    Everything you need to know about new Nokia smartphones

    Everything you need to know about new Nokia smartphones

    April 14, 2021

    Copyright © 2021 JaxDaily.

    • About Us
    • Contact
    • Team Members
    • Cookie Policy
    • Editorial Policy
    • Privacy Policy

    No Result
    View All Result
    • Home
    • News
      • Politics
    • Entertainment
      • Movie
    • Tech
      • Apps
      • Mobile
      • Startup
    • Lifestyle
      • Health

    Copyright © 2021 JaxDaily.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In